Empowered by rising workforce participation and escalating income and wealth, women are increasingly assuming a powerful role in personal financial management. By 2010, women will control 60% of the wealth in the United States. This “gender revolution” in investments and personal financial management –is the “final frontier” for gender equality.
Allianz Life Insurance Company of North America commissioned a new thought-leading study in conjunction with Harris Interactive® and Ken Dychtwald, president of AgeWave called The Allianz Women, Money, and Power Study. The purpose of the study is to create an unprecedented understanding of the attitudes and behaviors of women as they assume new roles in financial planning, saving, and investing.