Your financial personality is: Distracted

You're caught up in the complexity of modern life, and are not focused on financial planning—retirement seems far off. Immediate home and family expenditures take priority over saving for retirement, even though you're concerned your nest egg may not be big enough. You're counting on your 401(k) and Social Security to get you through. You understand the benefits of having a financial professional, but may not have gotten around to contacting one yet.

Videos of the five financial personalities

The Allianz Reclaiming the Future Study identified five distinct financial "personalities." These personalities emerged as the respondents' demographic data were analyzed and correlated with their responses about economic resilience, concerns, attitudes, and financial needs.


The "overwhelmed" personality comprised the largest segment (32%) of our respondents. Demographically, this financial personality tends to have the lowest income and education levels. One-third of the respondents in this segment have been affected by job loss, either personally or indirectly.



The "iconic" personality encompassed 20% of our respondents. This financial personality tends to be over 60, may be retired already, and is likely receiving a pension.


We classified 27% of our respondents as "resilient." People with this financial personality tend to be in their mid-50s, are still working full-time, and have moderate income and asset accumulation.

Distracted (Your survey result)

The "distracted" personality describes 7% of our respondents. This group is the youngest, with most of the respondents in their late 40s or early 50s. The distracted personality also has the highest income, and tends to live in more expensive homes in metropolitan areas.


The "savvy" personality describes 14% of our respondents. This group is older (predominantly over 60), generally highly educated, and has been retired or semi-retired for at least five years.

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