Allianz Life Insurance Company of North America

Women, Money, and Power

Methodology

In 2012, Allianz Life Insurance Company of North America (Allianz) commissioned Larson Research + Strategy for a quantitative survey using a respondent sample of 2,213 women, age 25-75, with household incomes of $30,000 or higher.

Along with age breakouts, subsegments surveyed included six life stage groups:

  • Single, never married, with children
  • Single, never married, no children
  • Divorced, with or without children
  • Married, with or without children
  • Widowed
  • Partnered, living as married


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