The 2013 Allianz Women, Money, and Power Study
Despite women’s growing status as primary breadwinner and household CFO, women still fear becoming a “bag lady.” That was among the latest findings from the 2013 Women, Money, and Power Study from Allianz Life Insurance Company of North America (Allianz).
Since the financial crisis of 2008 – 2009, women feel more responsible for financial decisions than ever. Yet, more than 40 percent of women surveyed said they don’t feel any smarter about how to manage their money than they did before the crisis.
The latest study also examined how women prefer to learn about finances, the emergence of “Women of InfluenceSM,” and how family dynamics are shifting women’s roles with respect to money and financial planning.
Six key insights on the financial needs of today’s women
Despite their rising workforce participation and escalating income, it appears that American women still have major gaps and unmet needs when it comes to achieving comfort and confidence with money.
Our survey indicates new and changing social dynamics have made the so-called “typical family” anything but typical. As the definition and composition of families have changed, so has the “traditional female role” with respect to money and financial planning strategies.
These changes are creating new opportunities for financial services providers who better understand and better respond to the financial needs of women.
Find out more about each of these insights:
The results that follow represent the percentages of responses by women to respective question(s).
See our survey methodology.
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