Products are issued by Allianz Life Insurance Company of North America. Registered index-linked annuities (RILAs) are distributed by its affiliate, Allianz Life Financial Services, LLC, member FINRA, 5701 Golden Hills Drive, Minneapolis, MN 55416-1297. 800.542.5427 www.allianzlife.com
Senior Director, Customer Insights and Experience
Focused on:
- Market research
- Consumer trends, needs, and behaviors
- Qualitative and quantitative research
Background:
With two decades of experience in consumer insights, Bonacci has a deep understanding of Americans’ financial needs, attitudes, and behaviors, and how financial professionals and insurers can effectively address them.
Experience:
- 10 years at Allianz Life in customer experience and insights.
- 20 years of leadership in customer insights research into customer behavior, customer experience, product development, and brand awareness.
- Experience with marketing analytics and using data to understand consumer behavior.
- Industry speaker on customer experience and analytics; guest lecturer on quantitative research methods.
Education, certifications, and memberships:
- M.S. in psychology from Iowa State University with a minor in statistics
- B.A. in psychology from St. Norbert College
