Grow your business in 2023 with middle-market clients
Get business off to a fast start in the new year by targeting the middle market. It’s a largely untapped market for life insurance sales – a new source for potential revenue, more prospects and referrals, and new long-term clients.
They may not be your largest clients – but they have both available assets and a financial need for your service. This is evident based on the findings of our 2022 Allianz Life Insurance Company of North America (Allianz) Middle Market Study.1
Watch this video on targeting the middle market for fixed indexed universal life insurance (FIUL) sales.
[Narrator] You may be overlooking a market with potential for new life insurance sales.
[On-screen disclosure] For financial professional use only. [End of on-screen disclosure]
How much potential? Let's look at the numbers.
[On-screen disclosure] The 2022 Allianz Middle Market Study. For financial professional use only. [End of on-screen disclosure]
59% worry that inflation will prevent them from enjoying their retirement, 52% worry they don't have enough saved for the retirement they want, and 49% worry about keeping their tax bill as low as possible in retirement.
[On-screen disclosure] For financial professional use only. [End of on-screen disclosure]
For concerns like these, you could be offering them fixed index universal life as part of an overall retirement strategy. But where do you find these potential customers?
Look in the middle market. Yes, the middle market. They won't be your largest clients, but they have financial goals, too, and disposable income to fund those goals.
[On-screen disclosure] The 2022 Allianz Middle Market Study. For financial professional use only. [End of on-screen disclosure]
They're ages 30 to 45. They're contributing to their 401(k) plan to the full company match, and they have additional funds they can put into another financial vehicle, between $150 and $400 each month.
They're interested in a financial product that offers them access to cash for emergencies, protection from volatility, features that can help address inflation, and the potential to supplement their retirement income.
And you can offer them a product that does all of those things: Allianz Life Pro+® Advantage Fixed Index Universal Life Insurance Policy.
[On-screen disclosure] Fixed index universal life (FIUL) insurance policies provide a death benefit that is generally paid to beneficiaries income-tax-free. FIUL does not provide a stream of income in retirement. For financial professional use only. [End of on-screen disclosure]
Only about half of the middle market is currently working with a financial professional, which means there are a lot of potential clients out there.
It's the opportunity for more revenue right now, and to start client relationships that can build as they get older and lead to new financial opportunities and new referrals.
Start from the middle with Allianz Life Pro+® Advantage. We're here to help at AllianzLife.com.
[On-screen disclosures]
The 2022 Allianz Middle Market Study was conducted by Allianz Life as an online survey in August 2022 with 800 respondents, ages 25-40 years. Respondents have an annual household income of $100,000+ and either 1) contribute $20,500 or more to retirement investment accounts, or 2) meet or exceed their employee sponsored match and are making/interested in making additional contributions to another account.
Fixed index universal life insurance requires qualification through health and financial underwriting.
For financial professional use only – not for use with the public.
Product and feature availability may vary by state and broker/dealer.
Guarantees are backed solely by the financial strength and claims-paying ability of Allianz Life Insurance Company of North America. P64339
Products are issued by Allianz Life Insurance Company of North America, 5701 Golden Hills Drive, Minneapolis, MN 55416-1297. 800.950.1962. www.allianzlife.com
This notice does not apply in the state of New York.
[End on-screen disclosures]
1 The 2022 Allianz Middle Market Study was conducted by Allianz Life as an online survey in August 2022 with 800 respondents, ages 25-40 years. Respondents have an annual household income of $100,000+ and either 1) contribute $20,500 or more to retirement investment accounts, or 2) meet or exceed their employee sponsored match and are making/interested in making additional contributions to another account.
FIUL provides a death benefit that is generally paid to beneficiaries income-tax-free and the opportunity to build accumulation value that may be accessed through policy loans and withdrawals.
FIUL is not a source for a guaranteed stream of income in retirement and is not a traditional college funding vehicle.
Policy loans and withdrawals will reduce the available cash value and death benefit and may cause the policy to lapse, or affect guarantees against lapse. Withdrawals in excess of premiums paid will be subject to ordinary income tax. Additional premium payments may be required to keep the policy in force. In the event of a lapse, outstanding policy loans in excess of unrecovered cost basis will be subject to ordinary income tax. If a policy is a modified endowment contract (MEC), policy loans and withdrawals will be taxable as ordinary income to the extent there are earnings in the policy. If any of these features are exercised prior to age 59½ on a MEC, a 10% federal additional tax may be imposed. Tax laws are subject to change and you should consult a tax professional.For financial professional use only – not for use with the public.
Product and feature availability may vary by state and broker/dealer.
Annuity guarantees are backed solely by the financial strength and claims-paying ability of Allianz Life Insurance Company of North America.
Products are issued by Allianz Life Insurance Company of North America, 5701 Golden Hills Drive, Minneapolis, MN 55416-1297. 800.950.1962
This content does not apply in the state of New York.
